Is Personal Branding For Real

It is easy to name your favorite brands, for sure. But what about your own brand? Today I joined the Recruiting Animal as his radio show guest for a high-energy debate about personal branding. You can listen to my defense, err, the debate here. It is strange to me that so many people react to personal branding as a farce or a non-event. Being the best isn't enough when there are alot of people who are the best (make the company the most money, are "A" players, land the blue chip clients). You h