Ask Kirsty – My Site is Getting Traffic but No Sales. Why?

I had another good ask Kirsty question from Karl the other day.  Basically, he’s spent a bit of time putting together a decent content site.  Although it gets a reasonable stream of traffic, nobody’s buying and he wants to know what the problem might be!  Karl very kindly let me see his site statistics, so I’ll be referring to those as I go without giving too much away. Hey Kirsty, I’m wondering if I could have some advice, I started a mp3 player comparison website about a month or 2 ago