4 Things Old Media Can Learn From the Music Industry’s Last Decade

Friday, October 9th, 2009 by Steven 0 Add a CommentNick Crocker is MD of Native Digital and co-founder of We Are Hunted.What the news industry is experiencing now, the music industry started dealing with 10 years ago – falling revenue and a migration to digital. Ten years on, the music industry is still coming to grips with the changes. A new force – iTunes – has emerged and with it, the iPod, the MP3 and a shift in consumption that has resulted in 95% of music downloads resulting in no