Aloft Hotels Online Experience for Gen Y Traveler

Starwood Hotels & Resorts Worldwide, Inc. and Aloft Hotels brand, announced the launch of the newly expanded Aloft website, www.alofthotels.com/explore , featuring a range of interactive features never before developed by a hospitality brand. The site includes a guided insider’s tour of the hotel, maps and city guides for each location and engages visitors through a series of original, branded games that bring the Aloft experience to life. The Aloft brand’s new online experience includ