Affiliate Marketing on Mobile Browsers

If statistics are to be believed, then e-Marketer , an internet research firm states that the current numbers of mobile internet users across the globe are 450 million. With the trend of mobile commerce catching up in the internet space, it is acclaimed that Mobile Browsing will become the next big thing in the coming years and the number of users shall approximately double in the next 4 years. The constant innovation in the mobile manufacturing arena with devices and features such as PDA, came

Parents need to stay aware of changes in marketing!

Last year I co-authored a book called “ Understanding Digital Marketing “. It’s basically a foundation for businesses and marketers on how to harness the internet to sell your products and services and reach out to customers, which of course has very little to do with this column… or does it? Researching the book meant I had to delve deep into the world of the online marketer, and increasingly the mainstream marketing masses who are adopting electronic marketing strategies to reach an increasi