Mobile advertising: Personalizing content for a greater payoff

Mobile advertising: Personalizing content for a greater payoffIn: Advertising| Featured Article| Showcase| behavioral targeting| mobile 1Jul2009 By Jon DonleyFor many Americans, the first eye-catching exposure to the Apple iPhone was last year’s ubiquitous television ad showing how the add-on application Urbanspoon could help solve “the age-old dilemma: where to eat tonight.”Dressed up as a slot machine — with rows for neighborhood, cuisine style and price range —

T-Mobile Uses Shure for Flash Mob Ad Event

160 CHANNELS OF SHURE UHF-R® WIRELESS USED FOR T-MOBILE FLASH MOB EVENT Shure Mics Performed Perfectly at the Largest Karaoke Event in the World NILES, IL, May 19, 2009 — Hand Held Audio Ltd (HHA), a leading tour production company based in the UK, supplied 160 channels of Shure UHF-R wireless microphones for the latest T-Mobile flash-mob advertising event. Several Associates from Shure Distribution UK (SDUK) provided technical support for the karaoke style event, which was a world first an